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- Benefits
The benefits using Globelynx can bring
Many of the world’s financial institutions and other leading companies have installed an in-house fixed camera facility in order to give interviews directly to the major international business broadcasters – like Bloomberg, CNBC, BBC, Reuters, CNN, Sky News, etc.
Benefits of installing broadcast cameras for corporate clients 
- Positions an organisation as a major player in its industry
- Increases broadcasting coverage
- Provides opportunities for corporate branding exposure
- Establishes and grows trusted relationships with broadcasters
- Reinforces an organisation's reputation for expertise and knowledge
- Enhances company communications performance
- Executive time saving, by not having to travel to studios
London's Financial District
Using The Globelynx Camera
Fixed Camera benefits 
The benefits of establishing a fixed camera are clear:
It positions an organisation as a major player in its industry. Television is a powerful medium and commands large audiences.
It massively increases the potential for broadcast coverage across a host of news business programmes – broadcasters, with tight deadlines and breaking news stories often have to follow the line of least resistance when looking for spokespeople and a Globelynx TVready fixed camera link provides very quick easy and efficient access.
It provides additional opportunities for company branding beyond spokespeople descriptors e.g. logo signage and backdrops visible behind your spokesperson.
It establishes on-going and trusted relationships with your key company spokespeople.
It reinforces a company’s reputation for expertise and in-depth of knowledge in its field.
Regular broadcast coverage is an excellent means of enhancing communications and reinforcing the importance of communications.
Being Globelynx TVready means significantly better use of your busy spokespeoples’ time. You walk across the office to appear on TV. A typical TVready interview can take as little as 15 minutes out of your day. Conversely, a return journey to an external studio for a 5 minute interview can take several hours out of a work day.