Dr Benjamin Berghaus

Press Office

gordon.langlois@unisg.ch, annkathrin.heidenreich@unisg.ch, kommunikation@unisg.ch

Expert

+41 (0) 71 224 22 25
Benjamin.Berghaus@unisg.ch

Dr Benjamin Berghaus

Luxury Brands

St.Gallen University

St. Gallen, Switzerland

Prof. Berghaus is the founder of St Gallen's Research Program for Luxury Brands and started the Centre for Luxury Management. His research and insight focuses on luxury management, product change and brand identity.

Key Subjects

Brand identity, Brand expansion, Luxury consumption, Market entry, Sustainable business strategy, Consumer insight into luxury consumption

Languages

English, German

Press Office

11111111111
pressoffice@press.com

Expert

+41 (0) 71 224 22 25
Benjamin.Berghaus@unisg.ch