Dr Sven Reinecke

Press Office

gordon.langlois@unisg.ch, annkathrin.heidenreich@unisg.ch, kommunikation@unisg.ch

Expert

+41 (0) 71 224 22 25
Sven.Reinecke@unisg.ch

Dr Sven Reinecke

Director of the Institute of Marketing

St.Gallen University

St. Gallen, Switzerland

A branding and marketing expert, Sven is a regular contributor to the media on brand management. He can comment on a range of topics including business models, campany failures, brand idenitity and crisis management.

Key Subjects

Strategic marketing management, Marketing performance measurement, Marketing metrics, Management decision behaviour, Luxury management, Luxury pricing, Customer retention

Languages

English, German

Press Office

11111111111
pressoffice@press.com

Expert

+41 (0) 71 224 22 25
Sven.Reinecke@unisg.ch