Leslie Hallam

Press Office

[field_telephone_2]
s.carter4@lancaster.ac.uk

Expert

+44 (0) 1524 592602
l.hallam@lancaster.ac.uk

Leslie Hallam

Psychology of Advertising

Lancaster University

Lancaster, United Kingdom

With thirty years experience in consumer research in Europe, America and Japan, Leslie has covered most consumer areas, including: electronics (phones, computers), confectionery (espec. chocolate), automotive, finance, alcohol, beauty/personal care, fashion and luxury goods. He has also worked on cigar and cigarette advertising (Silk Cut & Hamlet – ads of which he is both most proud and most ashamed!). He can also discuss party politics and advertising in terms of brand projection.
More recently, he has worked with a range of charities on both fundraising initiatives and brand positioning, combining an understanding of advertising and marketing gained in the commercial sector with the imperatives and constraints of the Third Sector.

Key Subjects

Advertising, Cigarette advertising, Marketing, Branding, Packaging, Retail Psychology, Consumer behaviour, Media consumption. Political advertising

Languages

English

Press Office

11111111111
pressoffice@press.com

Expert

+44 (0) 1524 592602
l.hallam@lancaster.ac.uk