Psychology of Advertising
With thirty years experience in consumer research in Europe, America and Japan, Leslie has covered most consumer areas, including: electronics (phones, computers), confectionery (espec. chocolate), automotive, finance, alcohol, beauty/personal care, fashion and luxury goods. He has also worked on cigar and cigarette advertising (Silk Cut & Hamlet – ads of which he is both most proud and most ashamed!). He can also discuss party politics and advertising in terms of brand projection.
More recently, he has worked with a range of charities on both fundraising initiatives and brand positioning, combining an understanding of advertising and marketing gained in the commercial sector with the imperatives and constraints of the Third Sector.